WORK
I developed LEVA’s brand refresh into a cohesive visual system that sharpened the agency’s digital-first identity while keeping it polished, modern, and adaptable across platforms. The work included refining the logo direction, establishing a bold new color palette and typography hierarchy, and setting clear art direction for photography and campaign imagery. I also created practical layout and content guidelines for social media, print, and event applications to ensure the refreshed brand could be rolled out consistently and confidently.
LEVA Marketing Management is a leading Dubai-based digital marketing agency specializing in social media marketing, content creation, and branding solutions.
Their creative storytellers, tech experts, and designers work collaboratively to deliver consumer-focused strategies that drive measurable results for businesses across the UAE.
Logotype
The LEVA logo is built on a clean, modern wordmark that balances simplicity with a confident, forward-looking presence, making it highly adaptable across digital and physical applications. Its refined geometry and subtle visual tension give it a distinctive character while reinforcing clarity, professionalism, and brand recall.
Color Palette
The color palette direction was designed to feel refined, contemporary, and energetic. A balance of restrained neutrals and confident accent tones helps the brand feel versatile across touch points while maintaining clarity, sophistication, and strong recognition.
Typography
The typography direction focuses on clean, modern sans-serif typefaces that prioritize readability and consistency across digital and print applications. A clear hierarchy of weights and sizes ensures information is easy to navigate while maintaining a polished and professional look.
Media Guide
The media guide outlines clear standards for how visual content should be created and applied across platforms, ensuring consistency in tone, composition, and overall look. It provides practical direction for photography, graphics, and layouts so all outputs align with the refreshed brand identity.
