Visual Identity & Print Collaterals for Private i
I was tasked with designing exclusive visual assets for Private i, a high-end, members-only brand affiliated with the retail brand of Eyecandy Muscat. The focus was to create a sleek and luxurious aesthetic that aligned with the brand’s mystique and exclusivity. Deliverables included:
Launch Party Invitation: Crafted for their launch event, the invitations featured embossed detailing and elegant layout compositions to reflect the brand’s refined taste.
Club Member Cards: Designed with a minimalist yet opulent visual language, using premium textures to emphasize prestige and discretion.
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20th Anniversary Branding for Eyecandy Muscat
For Eyecandy Muscat’s 20th anniversary, I was commissioned to design a commemorative paper bag that would serve as a special edition packaging piece during the celebration. The goal was to create a design that reflected the brand’s two-decade journey while maintaining its luxurious and fashion-forward image.
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