Watch Fashionista is the personal brand of Misha Daud, a prominent figure in the world of horology and fashion. She is renowned for her unique approach to watch collecting, emphasizing the fusion of timepieces with personal style and jewellery. Misha shares her passion for watches through her social media platforms, where she showcases her distinctive wrist styling and offers insights into the world of watch collecting. Her influence extends to events like Dubai Watch Week, where she engages with enthusiasts to discuss her philosophy on watch collecting and styling.
In 2024, WatchFashionista was recognized as one of the top female watch influencers on Instagram, highlighting her significant impact in the niche of luxury timepieces and fashion.
Watch Fashionista × Maison Tabbah
These images were commissioned for Harper’s Bazaar Arabia as part of a feature on Watch Fashionista’s collaboration with Maison Tabbah, the renowned Lebanon-based fine jeweller. The collection offers a limited-edition bespoke set of evil eye jewellery which exemplifies Watch Fashionista’s personal brand. A video was produced and launched on social media platforms to promote the collaboration.
Watch Fashionista 2025 Media Kit
This media kit was designed to highlight Watch Fashionists’s distinctive voice in the luxury watch and fashion space. I created the layout to reflect her refined brand identity, blending clean, sophisticated design with content that appeals to both media professionals and high-end collaborators. The kit highlights her aesthetic, audience reach, and market influence—positioning her as a leading figure at the intersection of horology and personal style.
